Aimee Song Shares How She Built a Brand That Sold Out Instantly


If you’ve been on the internet in the past week or so, you know Aimee Song launched her debut full-fledged line, Song of Style. Many of the products sold out in minutes, and some of the world’s most prominent influencers gathered in Portugal to celebrate the launch, complete with a steady stream of grams featuring the collection. I was invited to attend the trip to Lisbon as press, so naturally I sat down with Song to learn more about the new brand. I’ve known Aimee for over seven years, which happened to be around the first time she even dreamt of starting a line. Keep reading for Aimee’s own words on how the project came to be, which pieces she’d recommend for different occasions, and what’s next for the brand that became an overnight success.

A Dream Seven Years in the Making
When the Sample Wasn’t Perfect
+ Song of Style Cloe Skort ($158)
Immediate Sellout Success
Aimee’s Outfit Picks
+ Song of Style Lulu Top ($118) + Lou Shorts ($148)
What’s Next for Song of Style
+ Song of Style Ada Midi Skirt ($228). Next up, listen to Aimee Song tell her success story on our podcast Second Life. 



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