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These Are the 8 Most Popular Shapewear Brands on the Market

These Are the 8 Most Popular Shapewear Brands on the Market

Perhaps you’ve already noticed, but shapewear has been quickly gaining momentum. And considering the fact that we all have certain areas of our bodies we want to give a little lift or tuck, this only makes sense. Chances are you’ve already got a few pieces in your underwear drawer—however, if you’re looking to expand your collection with some of the best shapewear brands on the market, you’ve come to the right place.

We get it: Sometimes, you just want that added support. So, we took it upon ourselves to find the quality shapewear you’ll be wearing for years. Whether you’re looking for a full-body piece or slip skirt to wear under your favorite dresses, or you just want a simple pair of body-shaping briefs for those form-fitting jeans, these brands will have all the styles of shapewear you could need, and with your preferred level of firmness.

If … Read the rest

The Main Difference Between Italian and American Lingerie

The Main Difference Between Italian and American Lingerie

The obsession with the style of women from overseas is really just another “the grass is always greener on the other side” mentality. Americans, Italians, and Parisians—just to name a few—all have a distinct way of dressing, and thanks to social media and the urgency of the internet, we are able to access their style at a moment’s notice. But one thing we typically don’t discuss as frequently is the difference between lingerie trends as they appear from country to country (and naturally so, as lingerie is traditionally more of a private matter).

On a recent trip to Verona, Italy, with the world-renowned lingerie brand Intimissimi, I had the opportunity to witness Italian lingerie trends firsthand. Considering the fact that there appears to be an Intimissimi store around every corner in Italy, I found myself instinctually taking note of styles that were trending throughout the country. However, as a true … Read the rest

"Cage" Underwear: The Latest Complicated Lingerie Trend

"Cage" Underwear: The Latest Complicated Lingerie Trend

Last week, we shared the new complicated underwear trend that’s becoming a thing (as a hint, it resembles a G-string with extra details). Back on our lingerie browsing spree recently, we spotted another undergarment trend springing up among several brands. Let us explain “cage” undies to you. The term, coined by Victoria’s Secret, represents underwear with a crisscross detail typically placed in the backside that resembles a cage. After seeing this trend across several lingerie lines, I noticed the “cage” aspect can really range from a small detail to statement strap-like bands. In other words, there’s something for everyone, whether they want to go all-in or prefer to try something subtler for their first time dabbling with the trend.

Whether you’re looking to update your underwear drawer or simply curious about what the heck “cage” panties look like, everything you need to know and shop is right below. Keep scrolling … Read the rest

Which Bras Actually Look Seamless Under a T-Shirt?

Which Bras Actually Look Seamless Under a T-Shirt?

Gorgeous lingerie gets plenty of time in the spotlight (who doesn’t get excited about pretty little bits of lace?), but the plain nude bras women wear day in and day out are really the backbones of the intimates world. After all, what do you wear more often: a nude bra or a lace corset? For that reason, I figured it was time to highlight the best bras out there with the ultimate test—evaluating how they look under a formfitting white T-shirt.

I tried a plethora of basic bras and narrowed my favorites down to five standout picks. I think it’s safe to say that the five winners ahead are officially the best bras to wear underneath white T-shirts (if I do say so myself). The best part being that the winners weren’t all the most expensive ones either, so you don’t have to worry about them all being out of … Read the rest

The Thongs, Tights, and Shapewear Celebs Actually Wear

The Thongs, Tights, and Shapewear Celebs Actually Wear

From building some of Rihanna’s and Kim Kardashian West’s most iconic outfits to cementing London’s best dressed It-girl scene, superstylist and creative director Avigail Collins is known in fashion circles for being the go-to when you’re a celebrity looking to craft an exciting new look. She’s the mastermind behind ingenious ensembles for Lorde and is the force behind some of British It girls Daisy Lowe’s coolest looks, but Collins’s wardrobing skills extend even further. See her own streetwear-inspired line, Silver Spoon Attire, for starters, founded in 2013 alongside her husband (and fellow sought-after stylist) Damian Collins. Her high-profile music clients—and a global street style following—make up a pretty impressive fan club. If anyone can spot the next big thing, it’s Collins, which is why our UK site is thrilled to have her on board to bring you a monthly column about what’s hot now.

This month, I’m bringing my
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The Simple (and Comfortable) Shapewear Pieces Every New Mother Should Have

The Simple (and Comfortable) Shapewear Pieces Every New Mother Should Have

To put it simply, giving birth is no easy feat. But once you’ve already gone through the process of pregnancy—and the maternity clothes that come with it—it’s time to focus on spending as much time as you need with your newborn bundle of joy. But with that in mind, you were just carrying your baby for nine months. Needless to say, your body has gone through a series of drastic changes in a seemingly short amount of time, and your postpartum period is no different.

As you adjust your life to the newest addition to your family, there’s a good chance you’ll be spending the new handful of months in your most comfortable clothes yet (hello, pajamas and loungewear!). But for the moments when you want to give yourself a little more lift, it doesn’t hurt to have some postpartum shapewear for added support.

Whether you want a bodysuit … Read the rest

3 Lingerie Trends Celebs Really Want You to Buy

3 Lingerie Trends Celebs Really Want You to Buy

Can you tell we have a bit of a lingerie obsession here at Who What Wear? Just in the past few weeks alone, we’ve covered the rise of the “naked” underwear trend, the reemergence of sophisticated cutouts, and the revival of the “boring” shapewear lingerie trend. All this is to say we spend a lot of time keeping up with the newest arrivals across the undergarment category in order to bring you the latest and greatest in lingerie.

With so many celebrities turned designers delving into the category as of late, we’re curious: Can Rihanna, Emily Ratajkowski, Rosie Huntington-Whiteley, and Ashley Graham persuade you to buy into the following trends? Because, frankly, we’re convinced. Spanning eye-catching neon lace to flirty florals to non-basic nudes, these are the lingerie trends everyone from RiRi to EmRata is currently obsessing over—and we’re into them. Keep scrolling to see and shop … Read the rest

6 Lingerie Trends That Will Never Die

6 Lingerie Trends That Will Never Die

If you read Who What Wear on the reg, you know that lately there has been a seemingly endless string of “complicated” lingerie trend to try out. While I’m all for experimenting with the most out-there trends and generally embrace being “extra,” there’s still one part of my wardrobe that likes to stick to the classics, and that’s my lingerie drawer. No matter which bra and underwear styles I come across while shopping, I always find myself gravitating toward classic lingerie trends over fleeting ones. (Yes, underwear styles go through the same trend cycles as clothes and shoes do.)

To find out which lingerie trends are virtually immortal, I reached out to a person who knows about lingerie probably better than anyone: Victoria’s Secret Angel Martha Hunt. Between walking the in VS Fashion Show and modeling for the brand nonstop, she’s seen and tested out her fair … Read the rest

11 Lingerie Trends That Are Blowing Up in Paris, London, and New York

11 Lingerie Trends That Are Blowing Up in Paris, London, and New York

There are many misconceptions surrounding lingerie and the purpose it should serve in our lives. While we have, for the most part, societally squashed the notion that lingerie is to be worn for someone other than yourself, many women are still on the fence when it comes to incorporating “fancier” lingerie into their everyday negligee drawer. The word fancy in relation to lingerie instantly makes me assume that wearing said pieces will make me uncomfortable, but that is actually not the case at all. Sometimes, “fancy” lingerie can simply mean choosing undergarments in a more intentional way versus digging through your drawer and grabbing the first thing that your hand touches. Don’t lie—we’re all guilty of that.

Intrigued but not sure where to start? That’s where we come in. To give you an idea of what is going on in the lingerie market this year, we tapped some of … Read the rest

The 3 Best Bras Ever, According to Real Women

The 3 Best Bras Ever, According to Real Women

The hunt for the perfect bra seems like a never-ending battle that women around the world struggle with on a daily basis. Where should you turn for advice on the best lingerie, and who should you trust?

When we spent some time trying to solve this problem, we had an epiphany. Instead of turning to salespeople or enticing advertisements, why not turn to real women? After all, they’re the ones actually wearing and living their lives in these bras, and to our surprise, they had a lot to say about their life-changing undergarments of choice.

As we sifted through countless reader reviews on multiple retailers’ sites, there were three bras that women could not quit raving about. To give you a better idea of what we mean, these bras had between 300 and 600 customer reviews, each receiving a five-star ranking and all coming in the top-selling bra size Read the rest