BOUTIQUE 82

Just for You

parisian-style

I'll Never Wear These Shoes Again After Living in Paris

I'll Never Wear These Shoes Again After Living in Paris

Years ago, I spent a summer living in Paris. During my time in the city, I found an apartment in the Marais and made a point of trying to live like a local. I make regular stops at the boulangerie on the corner and walked everywhere to really learn the city for myself. During those walks down sweeping boulevards of St. Germain and through the paths along the Tuileries, I encountered stylish Parisian women and made mental notes about the outfits they were wearing.

Since Paris is a city where the locals walk everywhere, outfits always strike a balance of stylish and cool with comfortable and stylish. So, I quickly learned that the towering heels I’d packed in my suitcase were not very “French.” I’ve since given up wearing any shoes that are uncomfortable. Instead, I’ve taken inspiration from the stylish Parisian women I came across and added their go-to … Read the rest

French Girls Won't Touch These Current Trends

French Girls Won't Touch These Current Trends

With colder weather just around the corner and new pieces dropping daily, fall style is on the minds of everyone in the fashion world. So it’s no surprise that everyone is trying to decode the must-have items and pieces to invest in. But what do the French think about all the looming trends for fall? To find out, I decided to speak with some in-the-know Parisians to decode how the French feel about clothes for the season ahead. Ahead, hear from Audrey Taillée, Lula’s editor in chief, as well as Parisian fashion girl Anne-Victoire Lefevre, as they weigh in about the fashion trends they will be wearing for the season ahead and the ones they’ll be skipping. Then shop pieces you’ll be spot on all the cool French girls next month.

“I’ll definitely not be following the Balaclava we’ve seen a lot of those on the fall/winter … Read the rest

5 Basics Later, and You're Practically French

5 Basics Later, and You're Practically French

Whether you love or hate the fashion world’s obsession with everything français, you have to admit that French women are somewhat fascinating. Combine that with the current trend of reducing your closet, and you’ve got one compelling concept: the five-piece French wardrobe. Although the movement gained a lot of traction in 2014, we thought we’d revisit the concept, as it feels especially current at the time of capsule and uniform wardrobes, and because we thought you may find this interesting.

The guidelines are fairly simple: First, make sure you have quality basics across all categories of apparel, and eliminate clothing from your wardrobe that you don’t wear, love, and love to wear. Buy new basics to fill any gaps, and remember quality over quantity. Second, limit your new purchases to five nonbasic items per season (once in spring/summer and once in fall/winter) that add a bit of personality … Read the rest

16 Cult French Pharmacy Products You Can Order on Amazon

16 Cult French Pharmacy Products You Can Order on Amazon

Years ago when I lived in Paris, I would regularly stop into the pharmacies strung along the street corners of each arrondissement. Yes, I loved searching for vintage clothing in the many incredible stores I stumbled upon, but I think I spent just as much time exploring the French drugstores. I’ve always been someone who is constantly experimenting with beauty products and skincare treatments, so finding aisles and aisles of French beauty products I had never encountered before was nothing short of exhilarating.

I watched to see which items stylish Parisians were adding to their carts and soon learned exactly which French pharmacy products were must-haves. Over the time I lived there, I brought bags of products from popular brands like Bioderma, Nuxe, and Avène back to my apartment in the Marais and turned my bathroom into testing grounds for all of my latest discoveries. When I left Paris, … Read the rest

The 7 Style Mistakes French Women Never Make

The 7 Style Mistakes French Women Never Make

What are the mysterious qualities that make French women so stylish? Words like “effortless” and “undone” come to mind, but we suspect it’s partly the things French women don’t do that make them so fashionable. And because French women are truly in a sartorial league of their own, the rest of the world is on a constant quest to emulate them. Knowing the set of guidelines they follow is the first step in achieving that effortless quality that they’re known for. 

To find out what these no-nos are, we went straight to the source and asked our favorite French style bloggers for the fashion faux pas they would never make. From the footwear style they avoid (and what they wear instead) to their philosophy when it comes to accessorizing, these tips are timeless, simple, and relevant to every age group. Read on for your master class in je ne sais … Read the rest

12 French Beauty Products That Are Basically Magic, According to Jeanne Damas

12 French Beauty Products That Are Basically Magic, According to Jeanne Damas

Parisian It girl Jeanne Damas is not only known for her French approach to fashion—that centers around easy, timeless pieces like oversize blazers and floral dresses—but also her French approach to beauty. Much like her fashion, her hair and makeup always look effortless and understated, so we were curious about what French beauty products she swears by to achieve this Parisian take on beauty.

To find out, I asked Jeanne Damas to share her favorite products for skin, makeup, and hair—and she admitted that the ones in her medicine cabinet are nothing short of magical. Ahead, I’m highlighting Damas’s top beauty products and the French pharmacy beauty items she can’t live without. Go on to see why each of them is on her list and shop them for yourself. The good news is that you don’t need to hop on a plane to Paris to buy them—you can … Read the rest

3 French Girl–Approved Trends That Will Sell Out in 2019

3 French Girl–Approved Trends That Will Sell Out in 2019

Jeanne Damas recently launched the first pop-up for her brand Rouje in L.A. Located in Culver City at Platform, where many buzzy of-the-moment brands are setting up shop, she’s bringing French girl style overseas and making it more accessible for those of us who weren’t born into it. When asked about her decision to locate her first pop-up stateside in L.A., Damas told me it was an easy decision. “Los Angeles seemed like the perfect location to open our spring pop-up,” she explained, “L.A. also offers everything that Paris doesn’t: large spaces, the sun, and the sea.”

With the clear differences between French and American style, then, how can the Francophiles among us attempt to channel Parisian style once and for all? Damas spells it out. “French women are not perfect, which is something we embrace,” she says, “I think that mentality is reflected in our style. French girls are Read the rest

French Girls Laugh Every Time Americans Wear These 3 Things

French Girls Laugh Every Time Americans Wear These 3 Things

There’s no denying the fact that Americans are obsessed with French-girl style. As we’ve discussed pretty tirelessly, Parisian women dress in a way that has that je ne sais quoi that for whatever reason American girls aspire to achieve. Normally, we ask our favorite French girls all about the items they’re buying, wearing, loving, etc. so that we can all go off and make our purchases accordingly, but this time we wanted to switch it up. Intrigued yet?

We reached out to a handful of our favorite French women and asked them what, if anything, it is about American style that makes them laugh. I tried guessing before I asked them the daunting question, but my answers were nowhere close to what they had to say. When it comes to the differences between American and French style, these Parisian ladies have quite a few things to say. Ahead, find … Read the rest

Carine Roitfeld Says This Is the Key to Mastering French Beauty

Carine Roitfeld Says This Is the Key to Mastering French Beauty

In the first step toward building a namesake brand, Carine Roitfeld just debuted a perfume collection: 7 Lovers, named for cities across the globe that inspire her and lovers in each of them. I sat down with Roitfeld to find out more. As she’s deeply rooted in the world of fashion, I was curious about why she chose to focus on perfume. “For me, [perfume] was the last accessory for fashion,” Roitfeld explained, “You get dressed, and after, you put on your perfume.” With scent names like Aurélien and Kar-Wai, I wanted to know who, exactly, these seven lovers were. Roitfeld was quick to admit that they weren’t named after actual people. Much like the editorials she styles now at CR Fashion Book and the ones she worked on during her time as editor in chief at Vogue Paris, she explained that the lovers are all “a fantasy, Read the rest