Naked Swimsuits: The Trend I'm Terrified That I Like


For me, putting on a bikini is already dancing dangerously close to public nudity. As someone who isn’t averse to showing a little skin (but isn’t particularly flashy either), I’m all for devoting myself to a flattering suit every summer. But I’ve never before entertained the idea of a skin-colored suit. Now I’m rethinking things, and it’s all thanks to Bella Hadid.

The Victoria’s Secret model was on vacation wearing a skin-colored string bikini by Storm, and for the first time, I liked the idea of just leaning into the nakedness. While matching your suit to your skin tone isn’t necessarily a new idea (any glimpse at the past Yeezy shows immediately proves that fact), this year there’s something satisfying about the idea of choosing a suit that manages to convey nothing and something at the same time.

There isn’t anything gimmicky or overtly eye-catching about a flesh-tone suit. But at a time where we’re championing the fact that our bodies aren’t objects of the male gaze, I can choose to wear a suit that exemplifies the fact that I’m comfortable in my own skin. And now, as brands work toward creating a more inclusive idea of what a “skin tone” suit actually looks like, it’s possible that we all can sport a nude suit.

So though I know at first the idea of going full-on nude can be intimidating, my hope is that you find the same curiosity I do in trying a trend that, though appearing simple, can say a lot.

On Bella Hadid: Storm Formentera Bikini Top ($59). Bella Hadid styled her nude-hued swimsuit with a gold necklace, thick hoops, and a simple trucker hat.

A high-cut leg is a must-try swim style. 

Square necklines make anything feel forward.

Cutouts are always going to be a must-have swimsuit detail.

We love this minimal approach.

Mesh panels take the barely there approach one step further.

Very into this lace-up detail.

Simple yet effective.

Ruching makes anything—even swimwear—more flattering.

Ribbing is the little detail that makes anything cooler.

Another day, another Solid & Striped suit to love.

Revolve is always a trove of swim trends.

+ La’Joi Bottom ($17). Off-the-shoulder styles are a fresh twist on the classic swimsuit. 

This has a vintage vibe, and we’re into it.

This post was published at an earlier date and has been recently updated.



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