New York City is the undisputed fashion capital of the United States. It’s a mecca for major designers and up-and-comers alike, and
let’s not forget the shopping. No vacation is complete without a stroll through the streets of SoHo. But insiders know the best way to shop the city is by visiting the New York City boutiques that set the Big Apple apart.
Tucked into the coolest neighborhoods are a handful of shops that insiders constantly have on their radars. Stocked with buzzy brands like Vetements and Attico, as well as more budget-friendly (but equally chic) picks, this is the real way to
shop like a New Yorker. Below we’re highlighting 12 shops New York girls frequent. Pull out Google Maps, plug in these addresses, and prepare yourself: You’re about to have the best shopping trip of your life.
What started out as an obsession with the perfect leather jacket has turned into a clothing line that NYC girls wear on the regular. While the classic moto is a must, there are plenty of other cool seasonal pieces at the retailer’s SoHo flagship. Where: 19 Mercer St. Can’t make it? Shop Veda’s website!
Since it opened in 2012, American Two Shot has been a staple of 20-something It girls. From its awesome vintage to its collection of cute knickknacks, there’s a little something for everyone. Where: 135 Grand St. Can’t make it? Shop American Two Shot’s website!
From Veja sneakers to Cuero and Mor bags, this creative store is up onto the coolest up-and-coming brands. Better yet, the interiors are constantly evolving. Where: 25 Mercer St. Can’t make it? Shop Anthom’s website!
Since opening her Lower East Side store in 2008, Maryam Nassir Zadeh has created something of a cult following on the indie fashion scene. Her showroom is known for showcasing rising independent designers like Lauren Manoogian and Mari Giudicelli, as well as her own collection of clothing and footwear. Where: 123 Norfolk St. Can’t make it? Visit Maryam Nassir Zadeh’s website!
Head to the Lower East Side to check out the offerings at this contemporary-cool shop that stocks indie and avant-garde brands that will have strangers stopping you on the street. Where: 170 Ludlow St. Can’t make it? Shop Assembly’s website!
Between its eponymous clothing line and its impressive collection of buzzy brands, this Nolita shop is a must-visit. Bonus: There are plenty of great brunch spots nearby, so you can make a whole morning of it. Where: 205 Mulberry St. Can’t make it? Shop Creatures of Comfort’s website!
The vintage denim collection alone is enough to fuel a cult following for this East Village shop. But with even more well-curated vintage and contemporary pieces stuffed in the airy shop, you surely won’t leave empty-handed. Where: 337 E. Ninth St. Can’t make it? Shop Duo’s website!
If you haven’t peeped this affordable yet luxe shop’s goodies before, you’re in for a treat. With a mix of its own line and brands like Paloma Wool and Rachel Comey, you’re sure to find something Insta-worthy to take home with you. Where: 100 Stanton St. Can’t make it? Visit Frankie Shop’s website!
If this shoe wall alone isn’t enough to have you heading straight to Totokaelo’s SoHo location, there are four more levels housing merch from Vetements, Acne Studios, and Rachel Comey to suck you in. Want a tip? Never go in a rush, because you’ll never want to leave. Where: 54 Crosby St. Can’t make it? Visit Totokaelo’s website!
Inconspicuously tucked between two closed storefronts, this family-owned boutique sells everything from handmade home goods to locally made clothing. Next time you’re waiting in line for a seat at one of NoLIta’s trendy restaurants, you’ve got to stop in. Where: 181 Mott St. Can’t make it? Visit Warm’s website!
Next, our top nine favorite NYC fashion girls.