I’m constantly chatting with Who What Wear’s editors to get their takes on the coolest fashion trends of the moment and the brands they’re most excited about. After all, it’s our jobs to know what’s happening in fashion—what’s cool and what’s about to be cool—and my fellow editors are always introducing me to new labels that weren’t on my radar before.
With the summer months upon us, I’ve been tapping them to find out which
swimsuit brands they’re excited about and the ones that they think will define fashion for the season ahead. Here, they’re highlighting the best swimsuit brands of the season, which you’ll be sure to spot them wearing within a matter of weeks. From buzzy designers that everyone is talking about to their go-to brands for affordable finds, these are their favorites. Go on to shop their picks and see which cool swimwear labels made it onto my short list.
I was introduced to London-based swimsuit brand Maiyo earlier this year and can’t get enough of its cool takes on crochet. This T-shirt–style bikini set—one of the designs from a collaboration with fashion insiders Anna Vitiello and Bettina Looney—is the most recent addition to my swimwear collection.
Oséree has a wide collection of swimsuits, but I absolutely love pieces from its signature Lumière collection that are made from Lurex and have a glistening effect.
Shop the matching The Bianca Printed Bikini Briefs ($79). “I’m always impressed by how Solid & Striped popularizes a lot of the swim trends we see on Instagram. It was early with the belted swim trend and played a huge hand in the scarf bandeau style we’re seeing now.”
“Leslie Amon suits have impeccable quality and a design POV that I find truly unique. This suit is my current favorite. From the Swarovski buttons to the subtle black-check fabric, I can’t imagine anything more glamorous. The fact that you can also wear it as a top just seals the deal.”
“I think we can all agree that Missoni swimwear is iconic.”
“I love Triangl because it has literally any swim trend you’re looking for at an affordable price.”
“In all honesty, one reason I love Hunza G pieces is that you don’t need to figure out which size to order. They’re very stretchy, so one size fits XS to L. Plus, they’re timeless and chic.”
“Just like its clothes, Faithfull the Brand’s swimwear has the prettiest prints and most flattering cuts.”
Shop the matching Riviera Bottom ($95). “I am a sucker for Onia swimsuits. They are insanely flattering, don’t awkwardly dig into your body, and have fun and unique designs.”
Shop the matching Willa High Waist Brief Aqua ($130). “Lonely swimsuits are the best because they have that top-notch fit and design of lingerie but in swimsuit form. I love the brand’s slightly retro take on current swim trends like underwire, tankinis, and more.”
Shop the matching Hugo Bikini Briefs ($95). “Normally, I have to choose between a ‘cute’ swimsuit and one that I can actually swim in, but that’s not the case with Myra, which has insanely comfortable suits that are designed without any hardware or boning. Oh, and they’re all timeless and classic options.”
Shop the matching Monaco Bottom ($49). “I’m turning to Ookioh for my trendier swimsuits this summer since they’re stocking the retro, underwire bikini trend I’m so here for.”
“Rixo might be better known for its striking print dresses, but its small but seriously chic selection of swimsuits is absolutely stunning. I have this floral number in my cart right now.”
“This might surprise you, but H&M has a really great selection of swimwear that looks way more expensive than it is. I mean, just how chic is this belted one-piece?”
Shop the matching Malibu Knotted Striped Bandeau Bikini Top ($161). “VerdeLimón is a Colombian brand that makes colorful, cheery swimsuits that are practically begging to be Instagrammed.”
Shop the matching Deep Sea High Waist Bottom ($68). “In my opinion, Lululemon’s swim selection is underrated. I’ve found that the tops are very flattering and the bottoms stay in place, and that’s pretty much all I ask for. (PS: Remember when I ocean-tested the suit last summer? Spoiler: It passed with flying colors.)”
Next, the 16 fashion brands we wear more than any others.