The Secret's Out: These New Swimwear Brands Are About to Blow Up


It may be hard to believe, but summer’s only a few weeks away (we know). While there’s a good chance you’ve already taken the occasional sun-filled day to enjoy the outdoors, full-time beach weather eagerly awaits. And if you’re currently on the hunt to upgrade your summer wardrobe with some fun new swimwear brands, you’re in luck—we have a handful of need-to-know labels just for you.

Let’s be honest—is there a better way to prepare for the upcoming season than shopping for a new collection of swimsuits? The answer is probably no—especially when there are so many stylish brands popping up on your radar. From flirty and festive prints to vintage-inspired silhouettes, there are some up-and-coming swimwear labels that will simply take your breath away.

To show you what we mean, we rounded up the coolest new swimwear brands to keep in your rotation this summer. See them all below, and get ready to start shopping for your next one-piece or bikini.

+ White Skimpy Bikini Bottom With Floral Embroidery ($165). You’ll feel so chic wearing this bikini.
+ Black High Waisted Cheeky Bottom ($125). This silhouette is so classic.
This swimsuit has been It girl–approved.
+ Svana Bottom ($50). We love that the dainty lace trim resembles ’90s tank tops.
This swimsuit is handmade by from deadstock swim fabric, making it a sustainable option.
+ Mar Bottom ($69). This print is perfect for summer.
+ Houndstooth High Waisted Pant ($71). This classic print is an unexpected alternative to gingham.
Simple and chic.
You’ll get so many compliments on this vintage-inspired swimsuit.
+ Lanai Reversible Leopard-Print High-Rise Bikini Briefs ($210). This might be the chicest leopard-print swimsuit we’ve seen.
+ Basic Bikini Bottoms ($133). We’re obsessed with this oversize ruffle.
This just feels so glamorous.
The crochet trim is just so pretty.
Wear the bikini top as a crop top on your next vacation.
The button detail on this is so alluring.
There’s no doubt you’ll stand out at the beach in this.
This bikini features chic button details, and you won’t want to take your eyes off.

Now, stock up on these seriously comfortable sandals to wear with your swimsuits.



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