Meet Lauren, Who What Wear’s fashion editor and co-founder of The Devils Wear Zara. Lauren is so obsessed with Zara that we started calling her The Zara Scout. Now she’s turning the nickname into a franchise so she can regularly share her insider knowledge of the brand, including all her hacks, secrets, and must-haves with you.
Mimi and I know Zara like the back of our hands. While some might champion that as an accomplishment, it’s more often than not our biggest weakness as it results in us spending way too much time and money obsessing over the retailer. Instead of keeping all of our Z knowledge to ourselves, we started this dressing room series (along with The Devils Wear Zara) as a way to inform you on the latest and greatest happenings in the Zara world.
Today, we’re here for another round of photographing some of our favorite finds from inside brick-and-mortar Zara stores across New York (Lauren) and Los Angeles (Mimi). The theme this time around was summer trends. Each season, Zara tends to stock up on not only trends that are bubbling throughout the industry but also trends that unique to the brand. Ahead, find out which trends out of the ones we tried on were winners and which ones we did a hard pass on. To clarify, the ones we didn’t end up loving are not trends that are dead or out or lame or anything of the sort and after reading our quotes as to why we skipped over each, you’ll understand what we mean by “the worst.”
Trends we passed on:
Floral Maxi Dresses
“I really was hoping to try on tons of playful floral dresses, but I found that (particularly in the maxi dress section) they all felt a bit cheap and the prints didn’t excite me.” — Lauren
“Zara definitely does a great poplin top, dress, skirt—you name it—but compared to all the linen and fringe and prints below, the poplin pieces this season didn’t stand a chance.” — Mimi
“I’m not the biggest of distressed denim in general, but right now, a lot of the more distressed jeans and shorts at Zara are a little too distressed if you know what I mean. If you’re looking for an affordable pair of denim, head straight for the retailers more traditional styles.” — Lauren