We're Launching a Game-Changing Skincare Line—These Products Will Sell Out First


Guess what. There’s a new skincare brand launching at Target this weekend that we think just might replace all your other products (like, not just your drugstore products—all of them). It’s called Versed, and it’s a line of sustainably sourced, nontoxic, results-driven items—everything from cleansers, moisturizers, eyes creams, and oils to serums, peels, masks, and spot treatments. No product costs more than $20. The packaging begs to be Instagrammed. And we have an exclusive, inside look at which products are going to sell out first—aka which ones you’re going to want to add to your cart as soon as they become available on Sunday. How do we have this information? Oh, because we made Versed.

It’s true! Some of Who What Wear’s savviest beauty experts and researchers have been working on this baby for years. It’s finally almost here, and we want to be the first to share with you which of the 19 products you have to know about now.

Next: 23 French Girl–Inspired Summer Beauty Products Our Editors Are Buying This Month



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