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In a Month, Everyone You Know Will Be Wearing This Dress

In a Month, Everyone You Know Will Be Wearing This Dress

We never met a floral dress we didn’t like, but that’s not to say that some aren’t more interesting than others. Depending on the color balance and the size of the bloom, some floral dresses can feel washed out or, conversely, too brash.

Summer’s take on the floral dress errs on the side of pale and interesting, with white base colors setting the fresh tone for roses, marigolds, and other delicate buds. Fall, on the other hand, has taken the opposite stance with regards to the motif, instead layering its florals over dark, brooding backdrops.

Seen on the Prada, Richard Quinn, Marques Almeida, and Paco Rabanne, the dark floral dress is set to be an integral part of our new-season wardrobes. However, unlike the knitwear and leather we’re forced to bookmark until September, this is a trend we can start phasing into our outfit repertoire right now.

Since it’s … Read the rest

7 Fashion Influencers I Go to for More Than Style Inspo

7 Fashion Influencers I Go to for More Than Style Inspo

Don’t get me wrong. I love Instagram, but I sometimes get overwhelmed by the growing number of sponsored posts on the platform. On one hand, it’s never been easier to discover brands and shop new products. But on the other, it feels like every other post on my feed is trying to get me to buy something.

As a fashion influencer, I know I play a part in this. For work (that I don’t consider work because it’s my passion), I do create sponsored posts promoting the products and brands I love. But I also try to connect with my audience in other ways, mainly by sharing organic content that either inspires, informs, or entertains them. That’s why I gravitate toward other fashion influencers who do the same in their own way. They are thought leaders with a point of view, serving daily inspiration with a side of … Read the rest

These 13 Nordstrom Sale Items Have 15,000 Positive Reviews

These 13 Nordstrom Sale Items Have 15,000 Positive Reviews

It’s back: the highly anticipated Nordstrom Anniversary Sale. (Apologies in advance to your bank account.) From now until August 4, some of the retailer’s best brands are on major discount—including brand-new fall arrivals. The selection can be overwhelming, so we decided to narrow the field and highlight some of the tried-and-true items that Nordstrom customers are already obsessed with.

For example, how can 5900 reviewers be wrong about a pair of comfortable, flattering, and newly marked-down $39 leggings? We also found a versatile bra that got 2700 people talking, as well as the perfect T-shirt with 1800 glowing reviews. We also found more beloved items, including cozy cardigans, work-ready trousers, black skinny jeans, classic sneakers, comfortable pajamas, and more. Scroll down to shop these highly sought-after items from the Nordstrom Anniversary Sale. 

These best-selling leggings have racked up an amazingly impressive 5900 reviews, with shoppers noting how well they
Read the rest

35 Cool French Fashion Brands That Every Girl Should Know

35 Cool French Fashion Brands That Every Girl Should Know

We can talk all day about how much we adore French brands, from the French styling tricks owned by the country’s chicest girls to the stars and street style gurus you should look to for excellent Parisian style. But what about the best French fashion brands that enable all the above? There are loads of them. Ranging from the super-luxe established designer Parisian fashion houses—Dior, Saint Laurent, Chanel—through to the newer, sparkier high-street startups like Sézane, there is a veritable gamut of Gallic labels to get to grips with. And that’s before we even get started on the incredible midrange section the French industry has licked. Think of some of the names you know, such as Maje, Sandro, and Claudie Pierlot. They’re just the cherry on top of a particularly tasty contemporary fashion sundae.

So to indulge your love for all things français, we’ve brought together 35 of … Read the rest

The Amazon Prime Day Fashion Buys That Are Causing an Internet Frenzy

The Amazon Prime Day Fashion Buys That Are Causing an Internet Frenzy

Warning: Reading this may cause a serious shopping spree. In case you didn’t get the memo, Amazon Prime Day has officially arrived! For two days only (from July 15 at 12 a.m. PT to July 16 at 11:59 p.m. PT), our favorite one-stop-shop retailer is offering up to 50% off selected brands and products across fashion, beauty, and home categories. We have our eyes on some seriously chic and versatile pieces—from pretty lingerie to staple tees, woven basket bags, trendy jewelry, and flattering leggings—most of which are already sitting in our carts.

Amazon’s epic sale only happens once a year and is already causing somewhat of an internet frenzy, so don’t snooze on these major deals. To save you the time and effort of scrolling through hundreds of pages in the deepest corners of Amazon, we rounded up the absolute best fashion picks that … Read the rest

13 Cool Aussie Brands Fashion Girls Secretly Love

13 Cool Aussie Brands Fashion Girls Secretly Love

Where are fashion girls to go when they are sick of everything in their closets in addition to all their go-to shopping destinations? Down Under, to the land of the Aussies, of course. We often associate Australia with sun, fun, and everything they entail, but what we frequently fail to realize is just how objectively fashionable it secretly is (to us at least). So much so that you might end up ditching all your favorite go-to retailers once you read up on what’s been hiding on the distant continent.

To preface this, the amount of extremely stylish Aussie brands seemed endless, making choosing the ones to showcase here today particularly difficult, but since we feel like we know you well enough by now, the brands ahead are ones we think you’ll draw a liking to. While some of these may ring a bell due to sightings on some of your … Read the rest

Meet the Designer Behind the Brand You'll See on Every Cool Fashion Insider

Meet the Designer Behind the Brand You'll See on Every Cool Fashion Insider

Between emails that land in my inbox, photos from my Instagram feed that earn screenshots, and market previews I’m attending, I’m constantly introduced to new fashion brands. But it’s only every so often a new label comes around that I can’t wait to get my hands on and immediately want to share with everyone. Right now, it’s Refine, a brand founded by Net-a-Porter alum Anina Heé that is focused on creating timeless pieces you’ll have in your closet for years to come.

Instead of designing trend-driven items, Heé sought out to craft pieces centered on high-quality craftsmanship that women could plan to keep in their closets beyond a season. For her first collection, she was inspired by the ’90s slip silhouette, which she aimed to perfect. Interested to find more about the brand, I spoke with Heé. Go on to read the interview, see how women are wearing the Read the rest

4 New Trends Everyone Will Be Wearing in 5 Months

4 New Trends Everyone Will Be Wearing in 5 Months

Meet Lisa Aiken, fashion director of Moda Operandi and one of our personal style icons here at Who What Wear. Lisa is championed within the industry for setting trends and spotting new designers like no one’s business. No, really—if there’s a cool new brand or rising trend, she’s not only already wearing it but has edited it into Moda Operandi’s shopping selection for all to enjoy. Since we’re always looking to Lisa for our every next shopping move, we’re thrilled she’s agreed to come to join us as a columnist, serving the latest and greatest when it comes to trends, style, and shopping. Today, it is with great honor and excitement that we welcome her as she discusses the resort trends she’s loving the most.

Resort is my favorite season to buy for. Lasting from the end of May to the beginning of July, we’re looking at a preview Read the rest

25 Amazon Finds We All Unanimously Agree Are Amazing

25 Amazon Finds We All Unanimously Agree Are Amazing

I have placed exactly 62 orders on Amazon in the past six months. (Why do they have to make it so easy?!) And you better believe I’m gearing up for more, as Prime Day is mere days away, and Amazon is already setting live “leaked” early bird deals right now. Three-quarters of my orders are made up of books (yes, the old-school paper kind!), an endless list of baby gear (new moms, Amazon Prime becomes your trusty best friend), a sprinkling of beauty essentials (I’m obsessed with this jade roller), British tea (Ringtons is the best), and yet another Echo Dot (because I need you, Alexa… in every room).

But far more excitingly, at least one-quarter of my orders are comprised of nifty sartorial gems I’ve unearthed from the deepest corners of the Amazon jungle. From staple leggings (that don’t cost $100!) to trending pearl earrings, Amazon Read the rest

My 4 Best Friends Asked Me Their Burning Fashion Questions

My 4 Best Friends Asked Me Their Burning Fashion Questions

It’s not surprising that my favorite piece of advice to give to my family, friends, followers (and yes—sometimes strangers) pertains to fashion. As a fashion editor, it’s my job to know about the prominent trends, the micro-trends, the established brands, and the up-and-coming designers as well as the newest, most desirable, bound-to-sell out items on the internet’s best fashion sites. And there’s nothing like the thrill of being able to share this sartorial knowledge with those who desire it—from helping my colleagues find the chicest summer outfits to wear to work to assisting my mommy friends in navigating maternity-wear and advising my sister on what to pack for a vacation in Marrakech.

There’s no doubt I get asked a lot of style questions from not only our Who What Wear readers but my nearest and dearest as well, so today I’m answering some of the burning … Read the rest